• Client: Private practice with a focus on aesthetic dentistry.
  
• Start of SEO measures: 1.11.2019

• 162 organic visitors to the website per month
• Important services were not displayed in Google
• A good ranking was not possible due to the technical problems of the website

• Increase website visitors to at least 1800 visitors per month
• Generate bleaching inquiries through the website
• Top 3 in the Google search results for the high-turnover search terms

• Creation of content in the form of guides for the relevant keywords in the dental field
• Expansion & optimization of existing content and pages for higher rankings
• Technical optimization of the website
• Migration of the website from Joomla to WordPress
• Optimization of the internal link structure to strengthen the most important pages through LinkJuice
• Local search engine optimization for the customer-specific location in Munich Lehel

Wait a minute…what were the goals again in the beginning?

• 1800 website visitors per month
• Generate bleaching inquiries through the website
• Top 3 in Google search results for the top-selling keywords

And now the results…

• 7,866 organic website visitors per month
• 43 new bleaching contacts per month 
• Place No. 3: “Bleaching Munich”.
• A total of 250 contact requests through organic search per month
• An increase of 1,614% in organic traffic