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Influencer = Customers?

somebody: “Influencers are only for the young target groups. My customers are ü30 🧐”

us: “🤓”

The Task

A female target group between 30 and 55 years of age

At the same time, we should communicate three brand messages of the company:

  • Open 365 days a year
  • “for the whole family”
  • Professional and honest consultations

Approach

  • The advertising messages and the target groups were defined with the client
  • We have decided on a social media channel
  • We used our influencer tools to locate suitable cooperation partners
  • We invited over 20 influencers to the dental clinic
  • We offered three of them a long-term cooperation

Strategy

We concluded over 20 collaborations with different influencers.
We segmented the influencers according to relevance for the target group and identified the following campaign types

  • Story on Instagram
  • Post on Instagram
  • Blog Article 

Results

By cooperating with three important personalities from German television, we were able to open up a new group of patients.

  • 3 Influencer
  • 2 platforms
  • 28 new customers (ü30 😉)

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