Do you really want to embark on the Google Ads adventure, dear Granddaughter?
Yes, Granny- something more exciting than the story about the little Mouse, who was run over and called itself a touchpad from then on..
All right, dear Granddaughter. Once upon a time, there was a sweet little girl… Company and it was called Google. Google provided free knowledge to everyone in the village. But, when the wolf..investors came to the village, Google needed to make more money..and invented Google Ads. However, the investors were given a promise: if they gave Google lots and lots of money….
Granny? A whole lot of money? Are you sure? Did the investors go broke then?
Well, no, my sweet. It depended on what line of business the investors were in…. Anyway, the investors got their promise: if they gave Google… different amounts of money, Google would make their ranking super fresh and put their websites on top….
Does that mean the investors would then be seen by everyone?
Well, yes. And everyone wanted to know what the investors could do, so they clicked on the ads that Google made appear as if by magic. And for every click, the investors paid Google a few cents again. But in return, their sales increased.
Granny? I think I’ll become an investor, too…
Sure – I’ll give you a tip.